{"id":4344,"date":"2023-04-10T10:46:09","date_gmt":"2023-04-10T13:46:09","guid":{"rendered":"https:\/\/www.bsspce.com.br\/blog\/?p=4344"},"modified":"2023-04-10T10:46:46","modified_gmt":"2023-04-10T13:46:46","slug":"por-que-o-mcdonalds-parou-de-vender-sorvete","status":"publish","type":"post","link":"https:\/\/www.bsspce.com.br\/blog\/por-que-o-mcdonalds-parou-de-vender-sorvete\/","title":{"rendered":"Por que o McDonald’s parou de vender sorvete"},"content":{"rendered":"

Voc\u00ea provavelmente nem reparou, mas o McDonald’s n\u00e3o vende mais sorvete. Mas, calma, \u00e9 s\u00f3 uma quest\u00e3o de nomenclatura. Pois o produto que antes se chamava “sorvete”, agora \u00e9 chamado apenas de “sobremesa”, ou “bebida l\u00e1ctea”.<\/p>\n

Mas n\u00e3o precisa se chatear: a empresa j\u00e1 afirmou que n\u00e3o houve altera\u00e7\u00e3o alguma na composi\u00e7\u00e3o do produto, na f\u00f3rmula e nem nas op\u00e7\u00f5es j\u00e1 amadas do card\u00e1pio. Tudo continua seguindo os padr\u00f5es internacionais da empresa, como sempre, e nem seus famosos quiosques v\u00e3o desaparecer dos shoppings por a\u00ed. A mudan\u00e7a foi apenas na nomenclatura!<\/strong><\/p>\n

A altera\u00e7\u00e3o de nome, na verdade, foi motivada por quest\u00f5es fiscais<\/strong>. Os impostos cobrados sobre o sorvete eram bem elevados, o que reduzia os lucros da rede e aumentava os pre\u00e7os para os consumidores.<\/p>\n

A ideia do McDonald\u2019s para virar esse jogo foi mudar o nomenclatura, assim,\u00a0as cobran\u00e7as de impostos seriam menores. Essa mesma estrat\u00e9gia j\u00e1 foi adotada por v\u00e1rias marcas de chocolates <\/strong>, que passaram a chamar seus bombons de waffer, para pagar menos impostos. Um exemplo foi o Sonho de Valsa, caso que j\u00e1 explicamos aqui!<\/p>\n

Assim, os quiosques do McDonald’s deixaram de vender sorvete e passaram a vender sobremesa. E os sorvetes passaram a serem chamados de bebida l\u00e1ctea.<\/p>\n

Tudo porque a tributa\u00e7\u00e3o de PIS e Cofins sobre sorvetes \u00e9 de 5%, enquanto para bebida l\u00e1ctea \u00e9 de 0, nadica de nada, aumentando ainda mais a lucratividade da companhia.<\/p>\n

T\u00e1 vendo como conhecimento pode trazer muita prosperidade e muitas solu\u00e7\u00f5es para qualquer neg\u00f3cio?<\/p>\n

Quer saber como criar estrat\u00e9gias de planejamento tribut\u00e1rio como essa? Conhe\u00e7a nosso LLM Direito Tribut\u00e1rio Empresarial.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea provavelmente nem reparou, mas o McDonald’s n\u00e3o vende mais sorvete. Mas, calma, \u00e9 s\u00f3 uma quest\u00e3o de nomenclatura. Pois o produto que antes se chamava “sorvete”, agora \u00e9 chamado apenas de “sobremesa”, ou “bebida l\u00e1ctea”. Mas n\u00e3o precisa se chatear: a empresa j\u00e1 afirmou que n\u00e3o houve altera\u00e7\u00e3o alguma na composi\u00e7\u00e3o do produto, na …<\/p>\n

Por que o McDonald’s parou de vender sorvete<\/span> Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":17,"featured_media":4345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\nPor que o McDonald's parou de vender sorvete - BSSP Blog<\/title>\n<meta name=\"description\" content=\"Voc\u00ea provavelmente nem reparou, mas o McDonald's n\u00e3o vende mais sorvete. 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