{"id":5079,"date":"2025-09-15T17:48:41","date_gmt":"2025-09-15T20:48:41","guid":{"rendered":"https:\/\/www.bsspce.com.br\/blog\/?p=5079"},"modified":"2025-09-15T17:49:35","modified_gmt":"2025-09-15T20:49:35","slug":"reforma-tributaria-mercado-imobiliario","status":"publish","type":"post","link":"https:\/\/www.bsspce.com.br\/blog\/reforma-tributaria-mercado-imobiliario\/","title":{"rendered":"Im\u00f3veis na mira da Reforma Tribut\u00e1ria: o que muda na loca\u00e7\u00e3o e venda?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Com a aprova\u00e7\u00e3o da Reforma Tribut\u00e1ria, o mercado imobili\u00e1rio e o setor da constru\u00e7\u00e3o civil ter\u00e3o que se adaptar a um novo cen\u00e1rio de tributa\u00e7\u00e3o. Empres\u00e1rios, advogados e contadores devem ficar atentos \u00e0s mudan\u00e7as que j\u00e1 t\u00eam data para come\u00e7ar a valer, pois elas alteram profundamente a forma como im\u00f3veis s\u00e3o tratados tanto para fins de loca\u00e7\u00e3o quanto para compra e venda.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Como \u00e9 hoje?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Na loca\u00e7\u00e3o de im\u00f3veis, a situa\u00e7\u00e3o atual \u00e9 diferente para pessoas f\u00edsicas e jur\u00eddicas:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Pessoas f\u00edsicas n\u00e3o sofrem incid\u00eancia de ISS nem de PIS\/COFINS;<\/span><\/li>\n<li><span style=\"color: #000000;\">Pessoas jur\u00eddicas tamb\u00e9m n\u00e3o pagam ISS sobre loca\u00e7\u00e3o, mas est\u00e3o sujeitas \u00e0 incid\u00eancia de PIS e COFINS, normalmente apuradas de forma cumulativa no Lucro Presumido.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">J\u00e1 nas opera\u00e7\u00f5es de compra e venda de im\u00f3veis, especialmente no setor da constru\u00e7\u00e3o civil, n\u00e3o h\u00e1 hoje cobran\u00e7a de ISS ou ICMS. No entanto, as empresas s\u00e3o tributadas por PIS e COFINS sobre a receita, com as regras conforme o regime tribut\u00e1rio.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>O que muda com a Reforma Tribut\u00e1ria?<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">A Reforma cria dois novos tributos:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">CBS (Contribui\u00e7\u00e3o sobre Bens e Servi\u00e7os), que substitui o PIS e a COFINS<\/span><\/li>\n<li><span style=\"color: #000000;\">IBS (Imposto sobre Bens e Servi\u00e7os), que unifica ICMS e ISS<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Essa mudan\u00e7a impacta diretamente o mercado de loca\u00e7\u00e3o e venda de im\u00f3veis.<\/span><\/p>\n<p><span style=\"color: #000000;\">A loca\u00e7\u00e3o, que hoje \u00e9 desonerada do ISS, passar\u00e1 a ser tributada pelo IBS. Al\u00e9m disso, <strong>a CBS ser\u00e1 devida sobre a receita de loca\u00e7\u00e3o<\/strong>, tanto por pessoas jur\u00eddicas quanto, em alguns casos, por pessoas f\u00edsicas, desde que elas se enquadrem nos crit\u00e9rios definidos na legisla\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"color: #000000;\">Dessa forma, <strong>a pessoa jur\u00eddica<\/strong>, que j\u00e1 pagava PIS e COFINS, agora pagar\u00e1 a CBS em conjunto com o IBS, com al\u00edquota \u00fanica e abrangente. J\u00e1 a pessoa f\u00edsica, que nunca foi tributada pelo PIS, COFINS e ISS, caso atenda aos crit\u00e9rios legais (por exemplo, exerc\u00edcio habitual ou volume relevante de receitas), tamb\u00e9m passar\u00e1 a pagar CBS e IBS.<\/span><\/p>\n<p><span style=\"color: #000000;\">Outro ponto relevante \u00e9 a <strong>equipara\u00e7\u00e3o da loca\u00e7\u00e3o por temporada<\/strong> (como no Airbnb) ao setor hoteleiro, o que justifica uma tributa\u00e7\u00e3o semelhante. J\u00e1 as loca\u00e7\u00f5es residenciais ter\u00e3o redu\u00e7\u00f5es significativas na al\u00edquota, enquanto as de temporada ter\u00e3o redu\u00e7\u00f5es menores.<\/span><\/p>\n<p><span style=\"color: #000000;\">Na compra e venda de im\u00f3veis, a maior novidade \u00e9 a incid\u00eancia do IBS, visto que o ICMS e o ISS n\u00e3o existiam nessas opera\u00e7\u00f5es. Para mitigar o impacto, o texto da Reforma prev\u00ea um redutor de 50% da al\u00edquota do CBS\/IBS na venda de im\u00f3veis novos.<\/span><\/p>\n<p><span style=\"color: #000000;\">Al\u00e9m disso, as empresas, inclusive as optantes pelo <strong>Lucro Presumido<\/strong>, passar\u00e3o a controlar cr\u00e9ditos e d\u00e9bitos da CBS\/IBS, observando a l\u00f3gica da n\u00e3o cumulatividade, o que demanda um novo tipo de planejamento cont\u00e1bil e tribut\u00e1rio. Antes, esse controle era exigido apenas das empresas no Lucro Real em rela\u00e7\u00e3o ao PIS e \u00e0 COFINS.<\/span><\/p>\n<p><span style=\"color: #000000;\">Com a transforma\u00e7\u00e3o do PIS e da COFINS em CBS, e o surgimento do IBS, as regras de apura\u00e7\u00e3o se uniformizam, afetando tanto o Lucro Presumido quanto o Real, com impactos diferentes sobre a carga tribut\u00e1ria.<\/span><\/p>\n<p><span style=\"color: #000000;\">A Reforma prev\u00ea ainda dois mecanismos importantes de atenua\u00e7\u00e3o da carga tribut\u00e1ria para as opera\u00e7\u00f5es de compra e venda de im\u00f3veis:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Redutores de ajustes: s\u00e3o aplicados para corrigir distor\u00e7\u00f5es econ\u00f4micas e alinhar a tributa\u00e7\u00e3o \u00e0 l\u00f3gica da n\u00e3o cumulatividade. Eles reduzem a base de c\u00e1lculo da CBS e do IBS em determinadas opera\u00e7\u00f5es.<\/span><\/li>\n<li>Redutores sociais: voltados para pol\u00edticas p\u00fablicas, como habita\u00e7\u00e3o, educa\u00e7\u00e3o e sa\u00fade, tamb\u00e9m promovem a redu\u00e7\u00e3o da base de c\u00e1lculo, com foco em objetivos extrafiscais.<\/li>\n<\/ul>\n<p>Leia mais: <a href=\"https:\/\/www.bsspce.com.br\/blog\/regimes-especiais-nota-fiscal-2026\/\" target=\"_blank\" rel=\"noopener\">O Fim dos Regimes Especiais e a Emiss\u00e3o de NF em 2026<\/a><\/p>\n<h3><span style=\"color: #000000;\"><strong>O que empres\u00e1rios e investidores devem fazer agora?<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #000000;\">Revisar estruturas jur\u00eddicas e patrimoniais, principalmente aquelas voltadas \u00e0 loca\u00e7\u00e3o de im\u00f3veis.<\/span><\/li>\n<li><span style=\"color: #000000;\">Replanejar as opera\u00e7\u00f5es de compra e venda com base nas novas al\u00edquotas e regras de apura\u00e7\u00e3o.<\/span><\/li>\n<li><span style=\"color: #000000;\">Adequar os sistemas cont\u00e1beis para lidar com os cr\u00e9ditos e d\u00e9bitos da CBS\/IBS.<\/span><\/li>\n<li><span style=\"color: #000000;\">Acompanhar a regulamenta\u00e7\u00e3o dos redutores de ajustes e sociais, que podem representar uma importante via de economia fiscal.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">A Reforma Tribut\u00e1ria busca simplificar, mas sua implementa\u00e7\u00e3o traz desafios relevantes ao mercado imobili\u00e1rio. Entender as mudan\u00e7as e se preparar desde j\u00e1 \u00e9 essencial para <strong>evitar impactos inesperados<\/strong> e aproveitar as oportunidades que o novo sistema pode oferecer.<\/span><\/p>\n<p><span style=\"color: #000000;\">Por isso, nos dias 02 e 03 de outubro ser\u00e1 realizado, no Tribunal de Contas do Estado da Para\u00edba \u2013 TCE\/PB, a 2\u00aa edi\u00e7\u00e3o do Congresso Empresarial, Tribut\u00e1rio e Cont\u00e1bil da Para\u00edba \u2013 CETC\/PB, que tem como objetivo apresentar as principais mudan\u00e7as trazidas pela reforma tribut\u00e1ria, inclusive tratar com mais profundidade a tem\u00e1tica deste artigo.<\/span><\/p>\n<p><span style=\"color: #000000;\">O evento contar\u00e1 com representantes da Receita Federal, do Senado Federal, do CARF e consultores tribut\u00e1rios que participaram e participam dos principais debates sobre a Reforma Tribut\u00e1ria. A inscri\u00e7\u00e3o pode ser realizada atrav\u00e9s do site <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.aconcarfparaiba.com.br\" target=\"_blank\" rel=\"noopener\">www.aconcarfparaiba.com.br<\/a><\/span> \u00a0<\/span><\/p>\n<p>Artigo escrito por<br \/>\n<span style=\"color: #000000;\"><strong><em>Felipe Crisanto<\/em><br \/>\n<\/strong><\/span><span style=\"color: #000000;\">Advogado tributarista e coordenador geral do Congresso Empresarial Tribut\u00e1rio e Cont\u00e1bil da Para\u00edba \u2013 CETC-PB<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a aprova\u00e7\u00e3o da Reforma Tribut\u00e1ria, o mercado imobili\u00e1rio e o setor da constru\u00e7\u00e3o civil ter\u00e3o que se adaptar a um novo cen\u00e1rio de tributa\u00e7\u00e3o. Empres\u00e1rios, advogados e contadores devem ficar atentos \u00e0s mudan\u00e7as que j\u00e1 t\u00eam data para come\u00e7ar a valer, pois elas alteram profundamente a forma como im\u00f3veis s\u00e3o tratados tanto para fins &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.bsspce.com.br\/blog\/reforma-tributaria-mercado-imobiliario\/\"> <span class=\"screen-reader-text\">Im\u00f3veis na mira da Reforma Tribut\u00e1ria: o que muda na loca\u00e7\u00e3o e venda?<\/span> Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":78,"featured_media":5080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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